Brand Outlook on the Upswing

@JackieAina has launched her own company, and no, it's not beauty — yet. ⁣ ⁣ @ForvrMood is a lifestyle company that launched online on Aug. 10 with a four-piece collection of coconut wax candles that are free of sulfates and parabens. The initial product offering includes a silk pillowcase and matching headband, with prices ranging from $28 to $49.⁣ ⁣ Prior to launch, Forvr Mood accumulated a waitlist of more than 45,000 people. It sold out of pre-sale inventory within minutes — despite not revealing details of the brand or the product lineup before launch.⁣ ⁣ Forvr Mood, whose name is meant to reflect "a vibe and aesthetic without really saying that," is a venture self-funded by Aina that has been in the works since 2018, she said. She plans to expand the company into categories such as fragrance and skincare. Her future makeup line, however, is a separate venture.⁣ ⁣ "The reason why we decided to [launch with a lifestyle company] is because makeup requires a lot more testing and more standardizing," Aina said. "There are some products that I’ve been developing for my — hint, hint — future makeup line for almost two years."⁣ ⁣ Tap the link in bio for more.⁣ ⁣ Report: @hernameislex 📸: @forvrmood

Making a September issue during a pandemic is no easy feat. ⁣ ⁣ The fashion-agenda setting power of a September issue may have waned over the past few years, in part due to the rise of influencers. But they’re still the most important issues of the year for glossy magazine publishers, chasing ad dollars more than ever during the pandemic.⁣ ⁣ For @instylemagazine’s September issue cover, @Zendaya was photographed on an L.A. mansion rooftop that ended up being perfect for social distancing, with “the unsubtle concept being that you can’t quarantine the joy of fashion,” according to InStyle editor in chief @laurabrown99. ⁣ The shoot is the work of Black stylist @luxurylaw and Black photographer duo Donté Maurice and Ahmad Barber (@abdmstudio), who were recommended to Brown by Roach. All of Zendaya's looks are from Black designers, including @JasonRembert, @glemaud, @hanifaofficial, @ChristopherJohnRogers, and more.⁣ ⁣ Tap the link in bio for more. ⁣ ⁣ Report: @kathryn.hopkins Photography: @abdmstudio via @instylemagazine ⁣ Dress: @glemaud⁣

CaSandra Diggs has been named the new president of the @CFDA.⁣⁣ ⁣⁣ Diggs joined the CFDA in 2001 and most recently held the post of chief administrative and financial officer.⁣⁣ ⁣ In her new role she will be charged with developing strategy and making decisions that further the CFDA's purpose to champion, educate and support its membership and the fashion industry.⁣⁣ ⁣⁣ Tap the link in bio for more. ⁣⁣ ⁣⁣ Report: @lisajlockwood