Denim Brands Invest in Signature Stores

Denim companies are taking advantage of attractive real estate opportunities to open their own stores.

The U.K.’s latest denim labels are the creations of retailers looking to give their denim an air of authenticity by building their own stylish identities.

The newest labels in the denim market have rallied around a singular belief that consumers will embrace the concept of premium quality at lower prices.

For customers, the option to personalize might just be enough to still buy high-quality denim styles at a premium price.

Brands put focus on value in tough market.

A growing number of bloggers are training their sights on denim, and brands are taking notice.

The denim industry is stepping up efforts to reduce its environmental impact, become more efficient and save money in the process.

Key men’s denim trends for spring include clean and classic five-pockets, skinny fits with stretch and shades of gray.