Safilo at 75

Calalzo di Cadore is founded by Giovanni Lozza and the Frescura brothers in Pieve di Cadore, a town in the province of Belluno in the Veneto region of Italy.

Growing a worldwide leader in eyewear.

Ceo Roberto Vedovotto steers the company through challenging times.

Powerhouse brands fuel Safilo’s engines around the world.

The look: For fall, the designer re-created a magical animal world with a delicate dragonfly glittering with Swarovski diamanté framing the glasses.

The look: The first collections were marked by a tiny dot on the arms reminiscent of the stitching of the brand’s iconic coats.

The look: Classic and sober shapes, often embellished with delicate circular or graphic patterns in Swarovski crystals or the brand’s logo on the temples.

The look: A classic line, with bejeweled frames embellished with the couturier’s iconic Swarovski rose, fancy grills or with a metallic ribbon.

The look: Of-the-moment trends, such as the successful Pilot, Aviator and Mini Aviator models.

The look: With a vintage mood, the sunglasses collection bears the brand’s distinctive details.

The look: Large, mostly vintage frames are embellished with Gucci’s unmistakable bit and other iconic symbols, such as the crest or the metallic marina chain.

The look: The brand experiments with materials like wood, enamel and innovative plastics, mixed in unusual color combinations and futuristic, ergonomic shapes.

The look: Luxury meets architecture at Balenciaga, which offers shapes that are ultramodern in intriguing color palettes.

The look: Feminine, ultrachic and stylish, Bottega Veneta sunglasses are in line with the brand’s understated style.

The look: Playful and fun or sweet and romantic, Marc Jacobs’ eyewear line balances glamour and vintage.

The look: From men’s lightweight aviators to feminine injection-molded oversize designs, the frames bear the maison’s YSL logo.

The look: The company prides itself on innovative styles while remaining loyal to its DNA.

The look: Isaac Mizrahi updated the brand’s color palette while remaining true to the history of the label.

The look: A sleek, urban interpretation of classic shapes in acetate and metal frames. The line also includes the Black range.

The look: Sophisticated, urban style in approachable, sleek models.

The look: Timeless and never over-the-top, the private label reflects the classic style of the historic retailer.

The look: Feminine touches such as floral engravings, hearts and crystals on frames in standout colors.

The look: Juicy’s high-glamour frames play up the brand’s tongue-in-cheek logo.

The look: The men’s line draws inspiration from Fossil’s watch collection, while women’s looks are large and modern and come in acetate.

The look: Custom-colored, oversize models coexist with timeless aviators.

The look: Fashion-forward looks with a moderate price tag, featuring bold, futuristic styles.

When it comes to men’s eyewear, it’s still hip to be square.

When it comes to building a brand portfolio, Safilo executives are betting that there’s no place like home.

From a Thirties painting of a couple on the beach to Armani’s sunglass-donning owl in the 2003 campaign, Safilo’s ad strategy is wide-ranging and diversified.

Whether they’re worn to shield from the sun’s rays or paparazzi flashes, shades have always been associated with movie stars and pop idols.

Technological advancements propel Safilo and the industry.

What goes into designer frames that makes them so covetable — and expensive?

Solid retail growth is a product of Safilo’s acquisition strategy.

Long before private detectives, bugs and cell phones, jealous lovers could rely on a pair of special glasses to spy on their beloved’s movements.

A better way to see the world.