Rocawear at 10

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Shawn “Jay-Z” Carter discusses his vision for the streetwear empire. SEE LIST AT LEFTFOR ALL OF THIS ISSUE'S ARTICLES

From This Issue

Shawn “Jay-Z” Carter

Ready To Wear

Jay-Z’s Blueprint for Rocawear

Shawn “Jay-Z” Carter has laid out his vision for an empire.

clock November 30, 2009Julee Kaplan

Shawn “Jay-Z” Carter, fall 2005.

Fashion Features

Built-In Image: Advertising Rocawear

Jay-Z and his peers have often made the best models for the Rocawear campaigns.

clock November 30, 2009Amy Wicks

A London Fog trenchcoat.

Fashion Features

Brand Daddy: Iconix

Rocawear’s parent, Iconix, is a licensing machine.

clock November 30, 2009Vicki M. Young

Rocawear Fall 2006

Fashion Features

Revolution to Evolution: The Young Men’s Market

Keeping pace with the shifting tastes of young male shoppers.

clock November 30, 2009David Lipke

The 10th anniversary Rocawear fragrance.


Rap It Up: Rocawear Men’s Fragrances

Men’s scents capitalize on the pop-culture vibe.

clock November 30, 2009Julie Naughton

Rocawear fedora from Hyphats.

Hats, Gloves and More

Pieces of the Puzzle: Rocawear Accessories

Women’s products all go together with the apparel.

clock November 30, 2009Caroline Tell

Virtual togs sell for virtual characters.

Fashion Features

Worldly Presence: The Market for Digital Rocawear

Dressing up in cyberspace is a marketing coup.

clock November 30, 2009Caroline Tell

Rocawear Cotton and spandex jersey polo shirt paired with cotton, spandex and polyester denim leggings. Rocawear sunglasses, earrings, clutch and sandals.

Fashion Features

Roc Steady: Looks from Rocawear Spring 2010

Rocawear staples including street-savvy outerwear, polo shirts and denim take centerstage for spring.

clock November 30, 2009WWD Staff


Today's Must Read

Designer Melody Ehsani poses for a portrait at her showroom in Compton, Califonia.


Melody Ehsani Appointed Foot Locker Women's First Creative Director

clock 6hBooth Moore

Social Studies

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