Rocawear at 10

Shawn “Jay-Z” Carter has laid out his vision for an empire.

Jay-Z and his peers have often made the best models for the Rocawear campaigns.

Rocawear’s parent, Iconix, is a licensing machine.

Keeping pace with the shifting tastes of young male shoppers.

Men’s scents capitalize on the pop-culture vibe.

Women’s products all go together with the apparel.

Dressing up in cyberspace is a marketing coup.

Rocawear staples including street-savvy outerwear, polo shirts and denim take centerstage for spring.