BCBG Max Azria at 25

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Overview

“Bon Chic, Bon Genre” means “good style, good attitude,” and it has been BCBG’s mantra in the quarter century since Max Azria founded the brand.SEE LIST BELOW FOR ALL OF THIS ISSUE'S ARTICLES

From This Issue

A display from the retrospective.

Ready To Wear

BCBG Retrospective Marks a Quarter Century

On Tuesday, the company unveiled an exhibit called “Living the Bon Chic Life Anniversary Retrospective” in its Vernon, Calif., headquarters.

clock April 30, 2014Marcy Medina

A scene from the Whitney Art Party in 2010.

Other

Getting Arty: BCBG Sponsors Whitney Biennial

The sponsorship is the result of a long-standing interest in art by chief creative director Lubov Azria.

clock April 30, 2014Erik Maza

A shoe from BCBG's 25th anniversary collection.

Footwear

BCBG: Topping It Off With Accessories

Accessories echo the distinct personalities of the three brands and present opportunities for growth.

clock April 30, 2014Lauren McCarthy

A BCBG Max Azria ad from spring 2013.

Marketing and Promotion

BCBG’s Woman on the Go

Lubov Azria discusses capturing the active woman in the brand’s ad and marketing campaigns.

clock April 30, 2014Lisa Lockwood

Max Azria, 1989.

Fashion Features

The BCBG Journey: Timeline

A timeline of the company’s history.

clock April 30, 2014Dianne M. Pogoda

A look at BCBG social media.

Media

The Social Graces of BCBG

Bloggers are a key component in the company’s social media strategy.

clock April 30, 2014Rachel Strugatz

An in-store shop at Bloomingdale’s.

Retail

BCBG Milestone: Building the Flagship Brand

The evolution of the core label has taken it from baby-doll dresses to sophisticated sportswear, eveningwear, bridal and beyond.

clock April 30, 2014Marcy Medina

BCBG's windswept and barely there makeup for spring 2013.

Beauty Features

BCBG Beauty on the Runway

Lubov Azria’s exacting eye naturally extends to the beauty aspects of the brand’s ready-to-wear collections.

clock April 30, 2014Julie Naughton

BCBG Max Azria Group has 500 stores worldwide.

Retail

BCBG’s Omni Approach to Retail

Bricks-and-mortar stores are becoming more category-focused, while e-commerce is strategizing for significant growth.

clock April 30, 2014Rachel Brown

Fragrances from BCBG Max Azria.

Fragrance

BCBG’s Fragrance Match Game

For Lubov Azria, chief creative officer of BCBG Max Azria, beauty is an integral part of the brand’s overall DNA.

clock April 30, 2014Julie Naughton

Max Azria at his airplane-wing desk in the Vernon, Calif., headquarters.

Ready To Wear

BCBG Milestone: The Max Attitude

Founder Max Azria reflects on the evolution of BCBG as he prepares for the future.

clock April 30, 2014Marcy Medina

A BCBGeneration store at the Mall of the Emirates in Dubai.

Retail

BCBGeneration Eyes Millenials

Part of the brand’s overall group strategy is to cultivate younger customers with the Generation brand.

clock April 30, 2014Khanh T.L. Tran

A fall 2014 look from Hervé Léger by Max Azria.

Designer and Luxury

Moving Hervé Léger Ahead

Max Azria set out to transform French heritage brand.

clock April 30, 2014Marcy Medina

Chanel Iman in BCBG Max Azria with Kanye West, 2011.

Fashion Features

BCBG’s Hollywood Glamour Quotient

Building a relationship with stylists has boosted the company’s presence on the red carpet.

clock April 30, 2014Marcy Medina

A dramatic chandelier in an atrium of La Maison de Soleil.

Designer and Luxury

The Azrias’ Sunny Place

La Maison de Soleil in the Los Angeles enclave Holmby Hills is the Azria family sanctuary.

clock April 30, 2014Rachel Brown

BCBG Max Azria's strong silhouettes and graphic elements offer serious edge for fall '14.

Sportswear

BCBG Max Azria Trend: Fine Lines

Strong silhouettes and graphic elements offer serious edge for fall.

clock April 30, 2014Kim Friday

Hervé Léger's metallic colors and intricate embellishment turn up the volume on glamour.

Fashion Trends

Hervé Léger Trend: Precious Metal

Metallic colors and intricate embellishment turn up the volume on glamour.

clock April 30, 2014Kim Friday

Grunge looks to goddess glam from BCBGeneration.

Fashion Features

BCBGeneration Trend: ‘It’ Girl

With an eye on trends, this little sister line has it all — from grunge looks to goddess glam.

clock April 30, 2014Kim Friday

CEW president Carlotta Jacobson is laser-focused on recognition, moving the beauty industry forward, professional development and philanthropy.

Human Resources

Carlotta Jacobson: CEW’s Mission Director

The CEW president is laser-focused on recognition, moving the beauty industry forward, professional development and philanthropy.

clock June 27, 2014Pete Born

Joyce Azria

Ready To Wear

Joyce Azria’s Grooming Lessons

The creative director of BCBG’s younger line and eldest of Max’s daughters discusses her evolution in the company and relationship with her family.

clock April 30, 2014Khanh T.L. Tran

Lubov Azria

Ready To Wear

BCBG Milestone: Lubov Azria’s Story

Azria negotiates many roles — chief creative officer, mother, Max’s wife — as she strives to build the BCBG lifestyle.

clock April 30, 2014Rachel Brown

BCBG Milestone BCBG Max Azria fall 2014

Fashion Trends

BCBG Max Azria Bridal Trend: Say Yes

Forget frothy confections, these bridal gowns and special occasion dresses are fit for a modern-day wedding or a great party.

clock April 30, 2014Kim Friday

Financial

BCBG Max Azria Group: The Financial Picture

The company has been trying to restructure its $685 million in debt for nearly a year.

clock April 30, 2014Vicki M. Young

Essentialist

Today's Must Read

Nick Kamen in Munich in 1987.

Eye

Industry Pays Tribute to Model Nick Kamen

clock May 6, 2021Tianwei Zhang

Social Studies

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