Gap Blitz Begins: TV, Outdoor, Radio to Tout Icon’s Overhaul

No cover image


Despite slumping sales and impatient investors, Gap executives say the $6.8 billion business is poised for revival through a major overhaul. Among the maneuvers is one of the company's most complex and ambitious advertising campaigns.

From This Issue

Mia Farrow in Gap's upcoming print ads promoting T-shirts.


Gap Blitz Begins: TV, Outdoor, Radio to Tout Icon’s Overhaul

Despite slumping sales and impatient investors, Gap executives say the $6.8 billion business is poised for revival through a major overhaul.

clock July 13, 2006David Moin

Fashion Features

In Brief: Jacob The Jeweler In Court … Levi’s City Digs … Bag Buy …

A brief look at some of the day’s stories.

clock July 13, 2006WWD Staff

Back-to-school looks from American Eagle.

Fashion Features

B-T-S: Back to the Seventies

For back-to-school 2006, looks will be less flashy, with more tailored, tighter silhouettes in darker shades, apparel analysts said.

clock July 13, 2006Jeanine Poggi

Ellen Barkin in a Geminola dress with Antony Langdon on their "shoe phones."


Secret Gardens

Lorraine Kirk, owner of vintage boutique Geminola, opened her lavender-filled West Village yard to neighborhood friends for tea and Pimm’s cup.

clock July 13, 2006WWD Staff

Diane von Furstenberg

Fashion Features

Fashion Scoops: Presidential Politics … Picture This … Retail Royal …

Few things are as anticipated in fashion circles on these muggy July days than the Council of Fashion Designers of America meeting next Monday.

clock July 13, 2006WWD Staff

Christian Lacroix

Fashion Features

High Times for Christian Lacroix

Christian Lacroix is a happy man after a triumphant couture collection that cemented his stature as one of fashion’s most gifted practitioners.

clock July 13, 2006Miles Socha

One of the 12 trunks from Alexander Eduard Serda's 365 project.

Fashion Features

Denim Dish: Serda’s ‘365’ Trunk Show … True Religion Takes SoHo … A Vintage Feel at B&B

Denim brands at Bread & Butter Barcelona reined in the over-the-top looks, going with slim, clean styles and dark washes.

clock July 13, 2006WWD Staff

Vintage wallpaper meets a modern floating staircase.


BCBG Banks on Retail Rollout

As BCBG Max Azria opens stores in anticipation of an initial public offering, the company continues to hone its retail prototype.

clock July 13, 2006Sharon Edelson

Buddhist Punk's Fender guitar.

Fashion Features

Rock Out

Streetwear label Buddhist Punk is making the most of its musical roots, from designing a line of rock T-shirts to putting its own spin on the Fender Stratocaster guitar.

clock July 13, 2006Nina Jones

A rendering of Atrium Miami.


Atrium’s Expansion Plan Under Way

Contemporary store Atrium has crossed the Hudson River to open two units in Livingston, N.J.; a Miami store is set for November.

clock July 13, 2006Sharon Edelson

Jean-Paul Agon

Fashion Features

Beauty Beat: L’Oreal Sales Up in Half … Parlux Private Bid Rescinded … Revlon Unit Aims to Increase Loan

L’Oreal’s second-quarter 2006 sales rose 6 percent, to 3.84 billion euros, or $4.78 billion at average exchange, year-on-year.

clock July 13, 2006Jennifer Weil

Angela Ahrendts


Burberry Revenue Rises 18.4 Percent

Retail sales and a flourishing fragrance business increased first-quarter revenue at Burberry Group plc by 18.4 percent to 135 million pounds.

clock July 13, 2006Samantha Conti


Morgan Stanley Receives Court-Ordered Refund

The refund follows an appeals court ruling in June that upheld the commercial court decision, but demanded a court-appointed expert retabulate moral and material damages.

clock July 13, 2006Miles Socha


Strong Showing in France Lifts Carrefour

Carrefour, the world’s second-largest retailer after Wal-Mart, on Wednesday reported a 9.1 percent increase in second-quarter sales.

clock July 13, 2006Emilie Marsh

Lord & Taylor's full-page ad in the New York Times has a stylized, edgy look.


Lord & Taylor Kicks Off Fall Sale Season

The battle for the hearts and wallets of fall apparel customers is off and running.

clock July 13, 2006Sharon Edelson


Memo Pad: Not So Young Anymore … Cargo Transfer

If Graydon Carter seems a little more peevish than usual this week, forgive him.

clock July 13, 2006WWD Staff

Fashion Features

China Import Growth Eases As Many Quotas Fill Slowly

With quotas filling up more slowly than expected, Chinese apparel and textile imports grew 1.9 percent in May to 1.5 billion SME, worth $1.9 billion.

clock July 13, 2006Evan Clark and Kristi Ellis


The Luxe Experience

Top retail attributes prized by customers at luxury department stores.

clock July 13, 2006Constance Gustke

Dorothea Towles Church

Designer and Luxury

Obituary: Dorothea Towles Church, Pioneering Model, 83

Dorothea Towles Church, who paved the way for women of color to model, died Friday at the age of 83.

clock July 13, 2006Rosemary Feitelberg


Today's Must Read

Tiscar Espadas, men's spring 2022


Brands to Watch at Milan Men's Fashion Week for Spring 2022

clock June 17, 2021Alessandra Turra and Sandra Salibian

WWD logo Global Stock Index

Business Page right arrow