The Marketing Helix: Ad Spending Splinters In the New Media World

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As the magazine publishing industry suffers through one of the worst advertising downturns in history, separating out what's cyclical and what's secular has become more complicated than ever.SEE LIST AT LEFT FOR ALL OF THISISSUE'S ARTICLES

From This Issue

Hermès leather goods category continues to perform strongly.

Business Features

Hermès Forecasts Flat Sales in ’09

Luxury firm Hermès “resisted very well” in 2008; cites “steady” sales at beginning of year.

clock March 19, 2009Miles Socha


Eddie Bauer Losses Widen Thursday

Shares of Eddie Bauer Holdings Inc. lost nearly half their value Thursday.

clock March 19, 2009Matthew Lynch

Casual Male announced it will scale back its Rochester Big & Tall chain.


Casual Male De-emphasizing Stand-alone Rochester Stores

Company plans to downsize its RochesterBig & Tall chain as a stand-alone concept.

clock March 19, 2009Jean E. Palmieri and Vicki M. Young


PEI to Close Tricots St. Raphael, Axis

Firm Plans to Exit Dockers and Ping Businesses.

clock March 19, 2009David Lipke

Freeze 24-7 Minerals

Color Cosmetics

Freeze 24-7 Enters Mineral Makeup Arena

Skin care brand Freeze 24-7 is making a foray into color cosmetics with the spring launch of mineral makeup line called Freeze 24-7 Minerals.

clock March 20, 2009Gillian Koenig

Laurent Attal

Human Resources

L’Oréal Chief Accepts Ethics Award

Jean-Paul Agon, chief executive officer of L’Oreal, accepted an award for corporate ethics from the Ethics Resource Center.

clock March 20, 2009WWD Staff

Society for Rational Dress

Beauty Features

Beauty at L.A. Fashion Week Takes Dark Road

Apart from IMG, Los Angeles Fashion Week has gone indie, and makeup and hair reflected the alternative spirit.

clock March 20, 2009Rachel Brown

A Drug Fair store in Millburn, N.J.


Drug Fair: The Latest Pharmacy Chain to Disappear

The disappearance of the Drug Fair and Cost Cutters logos from New Jersey is a blow to the cosmetics industry.

clock March 20, 2009Faye Brookman

An archived photo of DermaDoctor’s upcoming headquarters.

Skin Care

DermaDoctor Gets New Digs

DermaDoctor will be moving into a landmark building and launching Med e Tate, a product designed to control excess perspiration.

clock March 20, 2009Molly Prior


NPD Survey Finds TV Beauty Shoppers Spend More

Of the American women who shop for beauty products on TV, almost 25 percent of them spend more money than other shoppers.

clock March 20, 2009Matthew W. Evans

DKNY’s Be Delicious Fresh Blossom.

Beauty Features

Snippets: CO Bigelow Redux… March Flowers…

Courtney Baber, general manager for CO Bigelow, was let go from her post earlier in the month as part of the corporate-wide 10 percent employee reduction.

clock March 20, 2009WWD Staff


French Connection in Loss

Sales rise 5 percent for French Connection.

clock March 20, 2009Nina Jones


Safilo Said Cutting Hundreds of Jobs

Almost 1,250 Safilo employees risk losing their jobs, according to sources.

clock March 20, 2009Luisa Zargani


Andrew Marc Settles Humane Society Lawsuit

Outerwear firm Andrew Marc has reached a settlement with the Humane Society of the U.S. in a lawsuit the group filed last year.

clock March 20, 2009Liza Casabona

Scenes from Chanel’s new ad campaign for No.5.


Chanel Unveils Latest Campaign for No.5

Chanel will unveil the next mini-movie in the Chanel Perfume No.5 saga, featuring the French duo of director Jean-Pierre Jeunet and leading lady Audrey Tautou.

clock March 20, 2009Ellen Groves and Julie Naughton

Alfred Sung


Alfred Sung Readies Launch of Always

Alfred Sung is headed back to the altar with Always Alfred Sung, his newest wedding-oriented fragrance.

clock March 20, 2009Julie Naughton


Liam Gallagher Suits Up

Liam Gallagher has become the latest celebrity crooner to unveil an apparel collection.

clock March 20, 2009WWD Staff

The ad campaign for Avril Lavigne's Black Star.


Avril Lavigne’s First Scent Black Star Bows This Summer

Procter & Gamble Prestige Products is banking on punk princess Avril Lavigne to reign supreme in perfumeries.

clock March 20, 2009Brid Costello

Donatella Versace and Euroitalia created Versense, their latest women’s scent.


Versace’s New Girl: A Youthful Versense

Set to launch from April, Donatella Versace described Versense as a lighter, more contemporary floral fragrance.

clock March 20, 2009Stephanie Epiro


Ross Net Up in Fourth Quarter

Cato moves to profit while Stein Mart and New York & Co. have losses.

clock March 20, 2009Evan Clark and Alexandra Steigrad


Daily Stock Wrap: March 19, 2009

The day’s gainers and losers.

clock March 20, 2009WWD Staff

Suze Orman


Suze Orman: The Money Lady

Your Recession is Her Boom

clock March 20, 2009Jacob Bernstein

More ad dollars are being spent on the Web, but advertisers aren’t deserting print.

Marketing and Promotion

The New Marketing Helix: Ad Spending Splinters

It’s now clear the game isn’t as simple as keeping the share of a marketing budget for a magazine versus a Web site.

clock March 20, 2009Irin Carmon and Stephanie D. Smith and Amy Wicks

Charla Lawhon


Lawhon Leaves In Style

Charla Lawhon, longtime managing editor of In Style, is leaving the magazine to join an online startup.

clock March 20, 2009Stephanie D. Smith

Revlon’s ColorStay Ultimate Liquid Lipstick.

Color Cosmetics

Revlon’s One Step to Long-Wear Lip Color

Revlon aiming to up the performance ante in the long-wearing lip category with Revlon ColorStay Ultimate Liquid Lipstick.

clock March 20, 2009Gillian Koenig


Factors Wait for Barneys Answers

Retailer Barneys could provide details in days.

clock March 20, 2009David Moin and Vicki M. Young and Jean Scheidnes

Mexx’s sales dropped 29 percent in the fourth quarter.

Ready To Wear

Mexx Names Kolbe Chief Merchant

Liz Claiborne has tapped Chris Kolbe, president and global brand manager for Original Penguin, as chief merchant.

clock March 20, 2009Whitney Beckett

Government and Trade

IMF Predicts First Global Contraction in 60 Years

World economy to slow 0.5 to 1 percent in 2009, IMF projects.

clock March 20, 2009John Zarocostas

Bonnie White in her store.


Atlanta’s Bonnie White Boutique Closes

Bonnie White, who launched her namesake Atlanta boutique here more than 30 years ago, has closed the store.

clock March 20, 2009Elizabeth Thurman

Fall looks from Talbots.


Talbots Making Moves to Update Image

The Talbots Inc. has a re-engineered collection for fall that emphasizes wear-now looks.

clock March 20, 2009David Moin

Fashion Scoops

Penelope Cruz Dazzles in Madrid… Versace’s Hot Property…

Penelope Cruz wowed the crowd at Wednesday night’s premiere of “Broken Embraces” in Madrid.

clock March 20, 2009WWD Staff

A shuttered boutique on Worth Avenue.


Recession and Madoff Hit Tony Palm Beach Stores

Since the Bernard Madoff Ponzi scandal, an enclave of excess, Palm Beach, is losing some of its luster.

clock March 23, 2009Rebecca Kleinman


Today's Must Read

Manish Chandra, Poshmark


Poshmark Slumps After Big IPO Increase

clock 14hEvan Clark

Social Studies

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