Brain Scans and Beyond: Marketers Tap Science To Stimulate Shoppers

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It’s scientific marketing. Brain scanning is being used to help predict how shoppers will respond to products and shopping environments.SEE LIST AT LEFT FOR ALL OF THIS ISSUE'S ARTICLES

From This Issue

Human Resources

CIT CEO Peek Leaving Firm

Amid rumblings that CIT Group is struggling, the lender said chairman and chief executive Jeffrey M. Peek will resign.

clock October 13, 2009Vicki M. Young and Matthew Lynch

Fashion Features

Lakme Fashion Week Displays Simple and Opulent Apparel

Indian designers displayed their range and versatility at Lakme Fashion Week in Mumbai.

clock October 14, 2009Mian Ridge

Printemps’ restored store front.


Printemps Completes Ambitious Renovation

Ceo Paolo de Cesare said he wants to “reestablish Printemps as a global, iconic department store like 145 years ago.”

clock October 14, 2009Elena Berton

Designer and Luxury

Tarlazzi in Bankruptcy

Angelo Tarlazzi is the latest fashion house in Paris to file for the equivalent of Chapter 11 bankruptcy protection.

clock October 14, 2009Natasha Montrose

The new Canali store sports a new single-floor layout.

Designer and Luxury

Canali Opens Paris Flagship on Rue Marbeuf

Canali, the Italian luxury men’s wear firm, opened its first French flagship last week at 36 Rue Marbeuf.

clock October 14, 2009Emilie Marsh


In Brief: Conference on Coral

Jewelry industry leaders, along with scientists and environmentalists, will discuss the importance of coral at a conference on Oct. 30-31.

clock October 14, 2009WWD Staff

Human Resources

Spillane to Take Top Spot at Converse

Nike Inc. said Monday that Michael Spillane will succeed Jack Boys as chief executive officer of Converse division.

clock October 14, 2009WWD Staff

Government and Trade

Senate Finance Committee Passes Health Reform Bill

The Senate Finance Committee approved its health care reform package Tuesday, advancing President Obama’s signature issue.

clock October 14, 2009Kristi Ellis


Retail Stocks Hit New 52-Week High Tuesday

Retail stocks continued to test new highs for the year, rising 0.9 percent Tuesday.

clock October 14, 2009Evan Clark


Design-Minded Seeking a Greater Purpose

IDEO ceo Tim Brown and Bruce Nussbaum, a contributing editor for BusinessWeek, discuss consumerism and design.

clock October 14, 2009Rosemary Feitelberg

Swing's mix includes French and Belgian fashion labels, green glassware and Italian sweaters.

Designer and Luxury

Harlem Attracts Luxury Retailers

Swing, a new concept shop in Harlem, debuts, and N Boutique will reopen later this month.

clock October 14, 2009Sharon Edelson

Designer and Luxury

Determining Brands’ Digital IQ

The luxury world was once fiercely opposed to all things Internet, but a lot has changed and now, e-commerce is the only area of luxury that’s growing.

clock October 14, 2009Cate T. Corcoran


Retailers Discovering Heavy Traffic From Facebook

Some fashion brands are getting 10 percent or more of their site traffic from Facebook, according to ad agencies and brands.

clock October 14, 2009Cate T. Corcoran’s Dawn Lepore.


Mobile Commerce Gains Momentum

Macy’s plans to enter the m-commerce arena this year with an iPhone app, and already four million consumers have downloaded eBay’s version.

clock October 14, 2009Denise Power

Shoppers’ subconscious desires may change during repeat visits to a high-impact destination like Nike-town.

Marketing and Promotion

Brands Pick Consumers’ Brains — and Scan Them

Brain scanning is being used to help predict how shoppers will respond to products and shopping environments.

clock October 14, 2009Valerie Seckler and Cecily Hall

L’Eclaireur sculpture


Into the Woods: L’Eclaireur Unveils Latest Store

For the last 30 years, Armand Hadida and his wife Martine have been combining emerging labels with avant-garde architecture and art.

clock October 14, 2009Elena Berton

Romper by Kiss It, sunglasses by Wish.

Ready To Wear

Feminine Trends Lead Spring at L.A. Majors

Romantic and feminine looks took center stage at L.A. Majors Market.

clock October 14, 2009Khanh T.L. Tran and Anne Riley-Katz

Mary McFadden gown with uncut 19th century Chinese robe.

Fashion Features

Mary McFadden’s ‘Goddesses’ on Display

Show of Mary McFadden’s work at the Massachusetts College of Art and Design features Grecian gowns from the Seventies and more recent designs.

clock October 14, 2009Katherine Bowers


Memo Pad: Shakeup at Los Angeles Times Mag

Nancie Clare to lead Los Angeles Times magazine, replacing Annie Gilbar.

clock October 14, 2009WWD Staff

Saks new men's contemporary department has a vintage feel.

Designer and Luxury

Saks Elevates Men’s Contemporary Offering

Saks features contemporary designer sportswear from Commonwealth Utilities, McQ, Gilded Age and Woolrich in updated men’s department.

clock October 14, 2009Jean E. Palmieri

Saks new Donna Karan area.


Saks Adds Many Women’s Designer Shops

Within the last 30 days, six new shops opened on the second level of the Fifth Avenue flagship.

clock October 14, 2009David Moin

J.Mendel shop at Bergdorf Goodman.

Designer and Luxury

J.Mendel Shifts Strategy at Bergdorf’s

Bergdorf Goodman now buys J. Mendel’s rtw line at wholesale prices and carries the furrier’s accessories on an exclusive basis.

clock October 14, 2009Marc Karimzadeh

Human Resources

Prada Workers in Temporary Lay off

Prada SpA has signed an agreement with Italian union CGIL to put 250 employees on temporary work suspensions via special public funds.

clock October 14, 2009Alessandra Ilari

Lenny Kaye and Sarah Kapp toast Abbijane.

Designer and Luxury

Abbijane: A New York Original

Fashion folk gather and celebrate the life of New York designer Abbijane Schifrin at a final memorial presentation.

clock October 14, 2009Jessica Iredale

Lacoste’s $7,000 polo.

Fashion Scoops

Intricate Alligators… Corre Departs Agent Provocateur

Lacoste’s new holiday collector’s series of polos will hit stores on Nov. 1.

clock October 14, 2009WWD Staff

Models at Gap’s fashion show.


Gap Stages Show in Tokyo

Gap’s chief designer, Patrick Robinson, was here Tuesday for the brand’s spring global fashion show, the third in a series of rotating global shows.

clock October 14, 2009Kelly Wetherille

The Wonder Girls

Fashion Features

The Wonder Girls Head to Tween Retailer Justice

South Korean girl group The Wonder Girls will sell its latest single, called “Nobody,” at Justice.

clock October 14, 2009Julee Kaplan


Real Estate

Hollister to Open on Fifth Avenue

Hollister Co. is ready to jump into the retail mix on Fifth Avenue.

clock October 14, 2009Jean E. Palmieri

Armani with Megan Fox at the Giorgio Armani Privé show in July.

Marketing and Promotion

Armani Signs On Megan Fox

Megan Fox, considered to be Hollywood’s sex symbol du jour and a men’s mag favorite, will appear in underwear and jeans campaigns.

clock October 14, 2009Marc Karimzadeh


P&G Chief Targets Emerging Markets

P&G’s Bob McDonald said emerging markets, such as India and Mexico, are a key future growth driver for the firm during his first annual meeting of shareholders.

clock October 14, 2009Matthew W. Evans


Daily Stock Wrap: October 14, 2009

The day’s top gainers and losers.

clock October 14, 2009WWD Staff


Today's Must Read

Atmos store sneakers on wall


Foot Locker’s $1.1 Billion Acquisition Binge

clock 23hEvan Clark

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