Red Carpet With Twist: Oscars Going High-Tech To Boost Ratings, Buzz

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The Academy Awards will roll out more than the red carpet on Sunday. Hollywood’s biggest night is turning to technology and social media for the 82nd annual Oscars to entice a bigger audience.SEE LIST AT LEFT FOR ALL OF THIS ISSUE'S ARTICLES

From This Issue

Business Features

Reebok Writedowns Weigh on Adidas Net

Adidas’ fourth-quarter profits fell 63.8 percent as the athletic firm took writedowns on its Reebok business and weathered a sales decline.

clock March 3, 2010Evan Clark and Emilie Marsh

Carine Roitfeld and Sean Diddy Combs

Fashion Scoops

Front Row at Gareth Pugh

Sean “P. Diddy” Combs, Cassie and Rick Owens took in the Gareth Pugh show from the front row.

clock March 3, 2010WWD Staff

Looks from Vince’s new denim collection.


Vince Makes Move Into Denim

Kellwood-owned brand Vince launching men’s and women’s jeans.

clock March 4, 2010Ross Tucker

Gianvito Rossi

Designer and Luxury

Milan Fall 2010 Accessories: The Fundamentals of Italian

Fall accessories from Jimmy Choo, Giuseppe Zanotti, Cesare Paciotti, Brian Atwood and more.

clock March 4, 2010Roxanne Robinson

Designer and Luxury

Halston to Relaunch Men’s

Investor group that purchased Halston in 2007 will launch two men’s lines as part of its continuing bid to revitalize the iconic brand.

clock March 4, 2010Brenner Thomas

Designer and Luxury

Neiman Marcus Sees Sales Growth

In A glimmer of hope that luxury spending is coming back, Neiman Marcus Inc. reported that revenues rose 7.7 percent in February.

clock March 4, 2010David Moin and Alexandra Steigrad

A look from Olsenboye on the runway.


Penney’s Shows Off Exclusives

With daffodils and cocktails, J.C. Penney Co. Inc. staged a runway show of spring fashion exclusives inside Lincoln Center’s Alice Tully Hall Tuesday night.

clock March 4, 2010David Moin


In Brief: Kirk Palmer Adds 2 Vice Presidents

Phillips, Rudy join executive search firm as vice presidents.

clock March 4, 2010WWD Staff

Government and Trade

Fed Report Shows Slow Retail Pickup

The retail outlook in most parts of the U.S. improved mildly in late January and throughout February, according to the Federal Reserve Board’s Beige Book.

clock March 4, 2010Liza Casabona


Maidenform Stock Rises Tues., 4th-Qtr. Net Triples

Maidenform’s fourth-quarter profits, aided by higher sales to value retailers, tripled from a year ago.

clock March 4, 2010Vicki M. Young


Daily Stock Wrap: March 3, 2010

The day’s gainers and losers.

clock March 4, 2010WWD Staff

The site of the Oscars.


Oscars Tap Technology to Build Buzz

The Academy Awards is turning to social media and new formats in a a push to update the show.

clock March 4, 2010Marcy Medina

Fashion Scoops

Front Row at Anne Valérie Hash: Model Behavior

Model Irina Lazareanu is sitting out this runway season and plans to serenade the fashion pack instead.

clock March 3, 2010WWD Staff

Real Estate

Swarovski to Open on 34th Street

Swarovski said that it will open a 1,550-square-foot Crystal Source flagship at 200 West 34th Street and Seventh Avenue.

clock March 4, 2010Sharon Edelson

Ron Kirk said the Obama administration will enforce violation in trade pacts.

Government and Trade

Congress Grills Kirk on Exports

Questioning comes as House Ways & Means chiarman Rangel steps aside.

clock March 4, 2010Kristi Ellis

Cartier’s new Icon ad campaign.


Memo Pad: Cartier’s Timely Icons… ASME Digital Awards…

Cartier’s new Icon watch advertising campaign is austere, bold and meant to evoke the brand’s tenets.

clock March 4, 2010WWD Staff

A still from the Dior music video starring Marion Cotillard.

Fashion Scoops

Cotillard’s Dior Series Continues… DVF Teams With Claridge’s…

Christian Dior, which shows on Friday, will on the same day unveil the latest episode in its online Lady Dior handbag saga starring Marion Cotillard.

clock March 4, 2010WWD Staff


Nestlé-L’Oréal Speculation Arises

Speculation about Nestlé’s participation in L’Oréal has bubbled up again in Paris.

clock March 4, 2010Jennifer Weil

Alice in Wonderland. Costume sketch Alice red court dress.


Designing Costumes for Tim Burton’s ‘Alice in Wonderland’

A look at the costume and makeup process in Tim Burton’s new film

clock March 4, 2010Amanda FitzSimons

Portrait of Nate Appleman


Keith McNally’s New Top Chef

San Francisco hot shot and James Beard award winner Nate Appleman is in the kitchen at Pulino’s.

clock March 4, 2010Emily Holt

Rings from the Van Cleef & Arpels men’s jewelry collection.


Van Cleef & Arpels Launches “Perlée” Collection

Van Cleef & Arpels launched its latest bijoux collection titled “Perlée.”

clock March 4, 2010WWD Staff

Shoes from Giuseppe Zanotti for Delfina Delettrez.


Giuseppe Zanotti for Delfina Delettrez Fall 2010

Picture a shoe with a small pair of silver hands gripping its heel, or glass eyes on its toes.

clock March 4, 2010WWD Staff


Today's Must Read

A woman browses at an apparel and textiles market.


China to Overtake U.S. as World's Largest Apparel Market By 2023

clock 7hTiffany Ap

Social Studies