Advertisers Go Social: Brand-Blogger Linkups Marketing’s New Rage

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Forget about just display ads. Increasingly, the future of advertising online seems to be through sponsorships, contests, giveaways, product placement, widgets and games — often with bloggers.SEE LIST AT LEFT FOR ALL OF THIS ISSUE'S ARTICLES

From This Issue

A mockup cover of Vogue Hommes Japan featuring Lady Gaga as "Jo Calderone," styled by Nicola Formichetti.


Lady Gaga Graces Vogue Hommes Japan Cover

Pop star takes on male alter ego “Jo Calderone” in Nick Knight shoot.

clock August 25, 2010WWD Staff


Newsweek Editorial Director Steps Down

Mark Miller has resigned, several sources have told WWD.

clock August 26, 2010Matthew Lynch

Bar Refaeli


Nike’s U.S. Open Fashion Teaser Brings Out Tennis Stars

Rafael Nadal, Roger Federer and Maria Sharapova attended Nike’s PrimeTime Knockout before the U.S. Open kicks off Monday.

clock August 26, 2010Jessica Iredale


J. Crew Wary of 3rd-Qtr. Outlook

Specialty retailer J. Crew reports an 87.6 percent leap in second-quarter profits.

clock August 26, 2010Alexandra Steigrad

Eliza Dushku


Celebs Talk Beauty at Dior Luncheon

Celebrities spend a lot of time thinking about their appearances and, over the years, most of them have learned a thing or two.

clock August 26, 2010WWD Staff

A fashion week ad for Maybelline New York.

Color Cosmetics

Beauty Brands Hope Fashion Week Trends Spark Purchases

The official makeup and hair sponsors of Mercedes-Benz New York Fashion Week are aiming to beautify consumers.

clock August 27, 2010Andrea Nagel

A 100-piece eye shadow palette from e.l.f.

Color Cosmetics

E.l.f. Looks to Palettes to Power Sales

It’s still the sweltering summer season, but e.l.f. is gearing up for Christmas.

clock August 27, 2010Faye Brookman

Items from Payless ShoeSource’s new beauty line.

Beauty Features

Snippets: Spa Chakra Closes U.S. Doors… Payless Enters Beauty…

Spa Chakra Inc., which owns the financially troubled spa located at 663 Fifth Avenue in Manhattan, apparently closed its U.S. doors Aug. 20.

clock August 27, 2010WWD Staff

A holiday kit from Too Faced.

Color Cosmetics

Too Faced Flirts With Basics

Too Faced is maturing along with its customers.

clock August 27, 2010Rachel Brown

Unite’s new hair spray, Go 365.


Fashion Trumps Beauty for Unite

Unite Hair Care has reached a major milestone: landing in Urban Retreat at Harrods.

clock August 27, 2010Rachel Brown

Atelier colognes.

Beauty Features

Atelier Cologne Looks to Past for Inspiration

Sylvie Ganter and Christophe Cervasel, both former top executives at Selective Beauty, are trying to revive an old fragrance tradition.

clock August 27, 2010Pete Born

The Bliss scent.


Bliss to Launch First Fragrance

Bliss scent to bow next month.

clock August 27, 2010Julie Naughton

The Vax’in for Youth ad.

Marketing and Promotion

Givenchy Introduces Vax’in for Youth Skin Care

Parfums Givenchy’s newest antiaging skin care product Vax’in for Youth is billed to inhibit wrinkle formation.

clock August 27, 2010Jennifer Weil

Aveda’s new shaving products.

Beauty Features

Aveda Adds Pure-Formance Shave Line

Aveda aims to build men’s business.

clock August 27, 2010Julie Naughton

Spice and Wood


Creed Adds Aventus, Spice and Wood Scents

Storied perfume house will launch its first new men’s fragrance in six years.

clock August 27, 2010Matthew W. Evans

The exfoliating kit.


Kate Somerville Gears Up For Fall

Skin care expert Kate Somerville releases two new skin care kits and a book this fall.

clock August 27, 2010Julie Naughton

A recent Elle cover.


Memo Pad: Remember Those Hachette/Hearst Rumors?

Lagardère, parent company of Hachette, broke its silence and waved off rumors that it plans to off-load titles to another U.S. company.

clock August 27, 2010Katya Foreman

Looks from the fall collection.


Robert Graham to Open California Flagship

Robert Graham has taken space in two turn-of-the-century bungalows in Venice Beach.

clock August 27, 2010Jean E. Palmieri

A look from Rodarte RTW Fall 2010

Designer and Luxury

LVMH, Rodarte Reported in Talks

Rodarte and LVMH Moët Hennessy Louis Vuitton have held on-and-off discussions since spring.

clock August 27, 2010Evan Clark and Miles Socha and Marc Karimzadeh

Kylie Ann Minogue


Kylie Minogue vs. Rufus Wainwright

A comparison of the onstage talent at the art center’s annual summer concert.

clock August 27, 2010Amanda FitzSimons

Designer and Luxury

Tod’s Profits Rise in First Half

Tod’s CEO Diego Della Valle predicts even stronger results in the second half.

clock August 27, 2010Luisa Zargani

Poppy’s latest campaign.

Marketing and Promotion

Marketing’s New Rage: Brands Sponsoring Influential Bloggers

Barneys, Gap, Coach and other big brands are collaborating with bloggers to create new, controversial forms of advertising.

clock August 27, 2010Cate T. Corcoran

A special Diwali dress by Louis Vuitton.

Fashion Scoops

Louis Vuitton’s Global Flavor… Sound of Style… Weezer Wardrobe…

Starting Nov. 5, Louis Vuitton’s window displays will pay tribute to Diwali, the Hindu festival of lights.

clock August 27, 2010WWD Staff

Designer and Luxury

Cartier Sues and

Cartier alleges that “refurbished and/or damaged” watches were misrepresented on web sites.

clock August 27, 2010Alexandra Steigrad

Ad visual for Lancôme Génifique, owned by L’Oréal.

Beauty Features

L’Oreal Resumes Upward Direction

CEO wants broad range of market share increases.

clock August 27, 2010Jennifer Weil

A crowd going into Marc Jacobs’ show.

Fashion Features

Fashion’s Gate

An article in The Wall Street Journal last week discussed Fashion GPS technology that will be in use during the New York collections at Lincoln Center.

clock August 27, 2010Bridget Foley

Aveda’s new shaving products.


Crunch Time in Launch Land

Skin care and fragrances are taking center stage at prestige beauty counters for autumn.

clock August 27, 2010WWD Staff

Midnight in Paris by Van Cleef & Arpels.


Van Cleef’s Midnight in Paris

Van Cleef & Arpels will introduce its first standalone men’s fragrance in more than 20 years.

clock August 27, 2010Brid Costello


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