The Message Matters: Social Media Sees Designers as Editors, Edit as Advertising

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Overview

Bold color may have been the new black on spring runways, but when it comes to the influx of designers creating branded content on the Web, editorial is the new advertising.SEE LIST AT LEFT FOR ALL OF THIS ISSUE'S ARTICLES

From This Issue

The Dsquared store in Shanghai

Fashion Scoops

Dsquared Opens in Shanghai

The brand will open in Beijing this spring.

clock January 19, 2011WWD Staff

Financial

Swatch Group Posts Record Sales in 2010

Swiss firm said gross sales advanced 18.8 percent despite production bottlenecks.

clock January 19, 2011Joelle Diderich

An installation featuring designs by Henrik Vibskov.

Fashion Scoops

A Mix of Fashion and Art in Berlin

Mercedes-Benz, gave Antwerp’s MoMu fashion museum and Belgian artist Frederik Heyman carte blanche to create scenes around four cars.

clock January 19, 2011WWD Staff

Michelle Obama in a red, petal-print organza gown by Alexander McQueen

Fashion Scoops

Brit Pick: Michelle Obama

The First Lady went all British for her appearances for Chinese President Hu Jintao.

clock January 19, 2011Venessa Lau

Fashion Scoops

A.F. Vandevorst’s Second Line Debuts in Berlin

The Belgian label’s shoes and belts, were also on show in the German capital for the first time. Berlin is one of the designing duo’s favorite cities.

clock January 19, 2011WWD Staff

Bottega Veneta Pre-Fall 2011

Fashion Show Reviews

Bottega Veneta Pre-Fall 2011

The brand is lightening up for pre-fall with a bright color palette and unlined coats.

clock January 20, 2011Luisa Zargani

Media

Jay Fielden Heads to Town & Country

Stephen Drucker resigns as editor in chief.

clock January 19, 2011Amy Wicks and Zeke Turner

The Emporio Armani Underwear and Armani Jeans campaigns featuring Megan Fox and Rafael Nadal.

Marketing and Promotion

Megan Fox, Rafael Nadal Heat Up Armani Ads

Hollywood’s sex symbol and tennis champ star in the spring Emporio Armani Underwear and Armani Jeans campaigns.

clock January 20, 2011WWD Staff

Government and Trade

Trade Talk High on Agenda for Presidents Obama, Hu

President urges China to reform currency.

clock January 20, 2011Kristi Ellis

Philip and Courtney Crangi

Jewelry

It Takes (More Than) Two

Giles & Brothers’ Philip and Courtney Crangi welcome a new partner — and a new direction.

clock January 20, 2011Venessa Lau

Scott James

Ready To Wear

Buyers Upbeat at New York Shows

Nondenim bottoms, Fair Isle knits and military themes materialize as key fall trends.

clock January 20, 2011Jean E. Palmieri and David Lipke

Dressed up and down at Adam Kimmel.

Fashion Features

Men’s Paris: Fit Club

The men’s wear torch has been passed from Milan to Paris, sending designers scurrying to ready their collections.

clock January 20, 2011Laurent Folcher

Salvatore Ferragamo RTW Men's Fall 2011

Retail

Retailers Bemoan Lack of ‘Wow’ Factor in Milan

Stores cite the continuation of commercially acceptable trends as key to sales opportunities.

clock January 20, 2011WWD Staff

A polo from Pringle men's

Financial

Stat Fact: Men’s and Boys’ Imported Shirts

Number of men’s and boys’ shirts and sweaters imported into the U.S. from China during the 12 months ended Nov. 30.

clock January 20, 2011WWD Staff

Robert Downey Jr.

Fashion Features

Man of the Week: Robert Downey Jr.

The actor wore Prada at the Golden Globes, but it didn’t work.

clock January 20, 2011WWD Staff

Joseph Abboud

Financial

SKNL, Li & Fung Said to Be Eyeing JA Apparel

The owner of the Joseph Abboud and Joe by Joseph Abboud brands has been on the market since 2006.

clock January 20, 2011Vicki M. Young

Nowness.com

Media

Social Media Breeds Edvertorial

When it comes to the influx of designers creating branded content on the Web, editorial is the new advertising.

clock January 20, 2011Rachel Strugatz

Diane von Furstenberg and Oscar de la Renta

Fashion Scoops

Studying Balenciaga… Philly Show Honors Tommy Hilfiger…

The Queen Sofía Spanish Institute invited CFDA members to a private viewing of its “Balenciaga: Spanish Master” exhibit.

clock January 20, 2011WWD Staff

The upcoming Diesel Island campaign.

Media

Diesel’s Fantasy Island

Diesel’s new campaign integrates print, outdoor, online and event marketing elements including viral videos and a Facebook application.

clock January 20, 2011David Lipke

Hisayuki Suekawa

Beauty Features

Shiseido’s Hisayuki Suekawa: Born for the Job

The cosmetic company’s newly tapped president and chief executive officer is every inch an inside man.

clock January 20, 2011WWD Staff

Financial

Dillard’s to Form REIT

The department store plans to spin off some properties into a real estate investment trust and then lease them back.

clock January 20, 2011Evan Clark

Rex Ryan and Mark Sanchez

People

New York’s Rex Ryan Addiction

With the Jets one win away from reaching their first Super Bowl in 42 years, their boastful coach is about to become bigger than Broadway Joe.

clock January 20, 2011John Koblin

Reeve Carney

People

Boy’s Night Out: After Dark With Spider-Man

When was the last time a gorgeous actor invited you to his apartment at midnight?

clock January 20, 2011Jessica Iredale

Essentialist

Today's Must Read

Simon Porte Jacquemus and Rihanna.

Eye

Paris Fashion Designers Welcome Rihanna Into the Fold

clock 14hJoelle Diderich

Social Studies