His new New York store is on the corner of Howard Street and Crosby Street in SoHo.
The decision could set a precedent and topple other beach bans that have caused an international furor.
Brand blamed the slowdown on weaker-than-anticipated sales following the Christmas season.
Guests included Natasha Lyonne, Sarah Sophie Flicker, Arden Wohl and Zani Gugelmann.
The $600.2 million bra specialist is making strategic changes to build brand equity while eliminating segments that are underperforming.
The department store’s group vice president, fashion director and global forecaster, has been been getting to know the students over the past few years.