His new New York store is on the corner of Howard Street and Crosby Street in SoHo.
The decision could set a precedent and topple other beach bans that have caused an international furor.
Hats are making a comeback just in time for summer in the capital.
Sydney Finkelstein, professor of strategy and leadership at the Tuck School of Business at Dartmouth College, weighs in on J.C. Penney and Ron Johnson.
Hollywood and Washington came together at the annual event.