Brands Turn to Video As Consumer Yardstick

No cover image


Even though brands have spent years acquiring followings on social media platforms — Facebook, Twitter, YouTube, Tumblr — there is still no universal way to measure return on investment in the digital space.SEE LIST BELOW FOR ALL OF THIS ISSUE'S ARTICLES

From This Issue

An Esprit store.


Esprit Issues Profit Warning

The group said it expects to record a substantial loss for the second half of the fiscal year ending June 30 relating to its business in China.

clock May 7, 2013Melissa Drier

Allison Williams in Altuzarra with Katy Perry in Dolce & Gabbana.


Celebrities Party Post ‘Punk’

After dinner, the crowd made its way to the Temple of Dendur for the official after party and performances.

clock May 7, 2013Marc Karimzadeh and Matthew Lynch and Taylor Harris

The NYDJ shop at Bloomingdale’s.


NYDJ Gets Shop Treatment at Bloomingdale’s

The denim brand, formerly known as Not Your Daughter’s Jeans, opens up lead in U.S. department store market share.

clock May 7, 2013Arnold J. Karr

A look from Nina Ricci's Les Envies Spring capsule collection.


Nina Ricci’s Les Envies Shows Spring 2014

The capsule collection, now in its third edition, is designed by Peter Copping and features many of the house’s Parisian codes at a slightly lower price point.

clock May 8, 2013WWD Staff

Exterior of J.C. Penney store.


J.C. Penney Sales Drop 16.5% in Q1

The department store chain is battling to win back customers and maintain construction on in-store shops for new merchandise.

clock May 7, 2013David Moin

Real Estate

Retail Rents Rise for Prime NYC Locales

Times Square on Broadway and Seventh Avenue between 42nd and 47th Streets had the biggest increase in asking rent since the fall, a 55 percent leap to $2,175.

clock May 7, 2013Sharon Edelson

Jamie Pallot


Jamie Pallot Exits Vanity Fair

The executive director of multimedia projects said he is moving on to the next phase of his career.

clock May 7, 2013Erik Maza

Government and Trade

Frustrated Workers Protest in Bangladesh

Compensation checks are delayed as death toll tops 700.

clock May 7, 2013Mayu Saini

Bethann Hardison

Designer and Luxury

Q&A: Bethann Hardison’s Crusade for Diversity in Fashion

Hardison, who will receive a Frederick Douglass Award Thursday night, has been championing African-American models for the better part of her life.

clock May 7, 2013Rosemary Feitelberg

A view of the flagship in Paris.

Designer and Luxury

The Ultimate Slimane on Avenue Montaigne

The world’s largest assembly of Saint Laurent merchandise has landed in an airy, minimalist boutique composed mainly of marble, metal and mirrors.

clock May 8, 2013Miles Socha


Burlington Coat, Coty Amid IPO Chatter

With the Dow Jones Industrial Average closing above 15,000 for the first time, could market euphoria keep open the window for initial public offerings?

clock May 8, 2013Vicki M. Young

Rooney Mara and Riccardo Tisci, both in Givenchy.

Fashion Features

Riccardo Tisci Reflects on His Night at The Met

If there was any doubt that now is the designer’s moment, it was put to rest once and for all at Monday night’s Costume Institute benefit.

clock May 8, 2013Marc Karimzadeh

Calvin Klein's YouTube channel.

Marketing and Promotion

Measuring Online ROI: Brands Turn to Video as Consumer Yardstick

Video is proving to be the most powerful digital medium for reaching consumers in a measurable way.

clock May 8, 2013Rachel Strugatz

Bob Lord

Marketing and Promotion

Think Tank: Five Challenges in a Digital World

Today’s column is by Bob Lord, global ceo of Razorfish and coauthor of “Converge: Transforming Business at the Intersection of Marketing and Technology.”

clock May 8, 2013Bob Lord

A style from Cutler and Gross.


Cutler and Gross to Open in New York

The store will showcase more than 4,000 frames dating from 1969 to the present, and offer full optometric and prescription services.

clock May 8, 2013Samantha Conti

Yanna Avis


Lounging Around With Yanna Avis

The songstress has been doing cabaret since 1992, when she made her debut at Eighty-Eight’s in Greenwich Village, and she’s kept things local since then.

clock May 8, 2013Taylor Harris

A visual from Dior's ad campaign.

Fashion Scoops

Dior Releasing Second ‘Secret Garden’ Short Film

The latest dreamy escapade was filmed at Versailles, this time in a foggy forest not far from the Petit Trianon.

clock May 8, 2013Miles Socha

Fashion Scoops

Matthew Williamson Teams Up With Benefit Cosmetics

The designer has created a makeup palette created in conjunction with the brand dubbed The Rich Is Back.

clock May 8, 2013Jenny B. Fine

Fashion Scoops

Catherine Malandrino Speaks Out for a Cause

Last week, guests came to the designer’s store at 652 Hudson Street in New York to support Stop the Trafficking of People and STOP founder Celhia de Lavarene.

clock May 8, 2013David Moin

Fashion Scoops

Melissa to Open Store in London

Melissa, the Brazilian footwear brand best known for its plastic collaborations with designers, will open its first European store in London next year.

clock May 8, 2013Julia Neel

Fashion Scoops

Alexander McQueen Offering Bespoke Services in London Men’s Store

In keeping with the traditions of Savile Row, bespoke will occupy the basement space of the shop.

clock May 8, 2013Julia Neel

Fashion Scoops

Renzo Rosso to Aid Restoration of Venice’s Ponte di Rialto

On Tuesday, the Italian entrepreneur and the city of Venice finalized the sponsorship contract.

clock May 8, 2013Alessandra Turra

Brooke Shields


Harper’s Bazaar, Estée Lauder Host Fabulous at Every Age Luncheon

Held on the 44th floor of Hearst Tower, the event honored five of the magazine’s female readers, spanning five decades.

clock May 8, 2013Belisa Silva


Today's Must Read

Tiscar Espadas, men's spring 2022


Brands to Watch at Milan Men's Fashion Week for Spring 2022

clock June 17, 2021Alessandra Turra and Sandra Salibian

WWD logo Global Stock Index

Business Page right arrow