His new New York store is on the corner of Howard Street and Crosby Street in SoHo.
The decision could set a precedent and topple other beach bans that have caused an international furor.
The location is expected to debut on Rue Saint-Honoré by year-end.
Baz Luhrmann, Zhang Ziyi and Princess Madeleine of Sweden attended the show in Paris.
Tarik Lakehal and Jean-Paul Goude were among the attendees.
The model appears alongside the equally in-demand Saskia de Brauw, who is also in Versace’s fall ads with Kate Moss.