The original Luna Rossa scent was introduced in fall 2012, taking its inspiration from the fashion brand’s sailboat of the same name.
The three-part television program will follow the retail team as they gear up for the store’s busiest time of year: the Christmas season.
Edie Campbell, Natalia Vodianova, Doutzen Kroes, singer-songwriter Lykke Li, Edita Vilkeviciute and actress Sonja Kinski are among the those participating.
The fashion designer and artist will bring the characters Tweety, Wonder Woman, Batman, Batgirl, Superman and Supergirl to clothing.
The 17-day initiative will see the shopping thoroughfare festooned with 75 flags featuring catwalk images from the fall 2013 collections of five designers.
The snowboarding brand’s founder and ceo Jake Burton believes the area is understored.
Among the guests who took in Thursday’s performances were Spike Jonze, Zoe Cassavetes, Cory Kennedy, Mischa Barton and Justin Kern.
The party at the test kitchen at 4 Times Square was part of a promotion the magazine has going as part of its Web site redesign featuring musicians.
The collection features the classic high- and low-top Supergas in suede; sparkly tweed, and velvet in black, blue, burgundy, green and winter white.