Execs from Hermès, Hugo Boss, Printemps and other companies gathered at SKP to sip prosecco and tour the mall.
The lingerie giant is to broadcast the lingerie and music spectacle on Dec. 5.
Italian executives are capitalizing on their historic advantages in manufacturing and supply-chain management.
This year’s fashion award winner Behnaz Sarafpour will be on hand.
The conference, at the Palais Brongniart, is also aimed at improving coordination among the brand’s license partners and redefining key areas of investment.
The brand is looking to go viral with its fall campaign, which features Moss strutting down several central London streets in a video shot this summer.
On Wednesday, the fashion house elevated Nemerov to president and chief operating officer, while Farah was named executive vice chairman.
Jonathan Newhouse, Anna Wintour, Lapo Elkann, Giuseppe Zanotti, Goga Ashkenazi, Silvia Venturini Fendi and Diego Della Valle attended the event.