Francesco Risso will become creative director of the label.
The designer had most recently been freelancing after running his own label and working at Cerruti and Jack Wills.
The company intends to close Maidenform’s offices in Iselin, N.J., and its Fayetteville, N.C., distribution center by the end of 2014.
The 1,000-square-foot space marks the first time in more than 20 years that the designer’s ready-to-wear is available at the 59th Street flagship.
The International Women’s Media Foundation’s awards ceremony honored four award recipients last week at the Beverly Hills Hotel.
The company, which is celebrating its 90th anniversary this year, has worked many with top fashion designers designing dolls and doll-size outfits.