His new New York store is on the corner of Howard Street and Crosby Street in SoHo.
The decision could set a precedent and topple other beach bans that have caused an international furor.
Early next year, the Procter & Gamble Co.-owned brand plans to relaunch a revamped and edited collection to both mass and prestige retailers.
The actress interviewed the designer in front of an auditorium full of people Wednesday night at Lincoln Center.
The campaign began as a submission to a contest run by the CFDA/Vogue Fashion Fund.
Lauder made a double debut on both sides of the Atlantic to celebrate the launch of her new fragrance collection.