Fashion Advertising: Controversy — Where Has It Gone?

No cover image


After shifts from the shocking and suggestive to the socially conscious and aspirational, the fashion industry has entered a new state of advertising: tame.SEE LIST BELOW FOR ALL OF THIS ISSUE'S ARTICLES

From This Issue

Fashion Scoops

Lisa Rhodes Joins Rue La La as Chief Merchandising Officer

In her role, Rhodes will oversee the site’s merchandising and planning departments.

clock July 17, 2014Vicki M. Young

Fashion Scoops

FGI Hosts ‘Jewelry: Rich & Rare’ Discussion in New York

Susan Abeles, Bonhams’ director of U.S. jewelry, moderated the panel, which discussed vintage jewelry museum exhibitions.

clock July 24, 2014Lauren McCarthy

Karen Elson featured on the July '14 Art issue of Numéro Magazine photographed by Victor Demarchelier.


Advertising Executive Buys Numéro Magazine

Paul-Emmanuel Reiffers, founder of advertising agency Mazarine, has bought the glossy fashion monthly.

clock July 25, 2014Joelle Diderich

Carolina Herrera with this year's CFDA/Vogue Fashion Fund finalists.

Fashion Features

Carolina Herrera Hosts Q&A With CFDA/Vogue Fashion Fund Finalists

On Thursday afternoon, the designer hosted the 10 finalists of this year’s CFDA/Vogue Fashion Fund to her showroom.

clock July 25, 2014Marc Karimzadeh

Lykke Li


Lollapalooza 2014: Three Must-See Acts

On Friday, thousands will descend on Chicago’s Grant Park for the annual music fest. Here, a spotlight on three artists.

clock July 25, 2014Kristin Larson


Dior Couture Sales Rise 13.4% in First Half

The French fashion house said profit from recurring operations jumped 47 percent during the period.

clock July 28, 2014Joelle Diderich

Fashion Scoops

Mark G. Parker’s Total Pay at Nike Declines

The president and chief executive officer saw his total compensation for fiscal 2014 dip 4.8 percent to $14.7 million.

clock July 25, 2014Vicki M. Young

Michael Nelson’s beaded sunglasses with Selima Optique.


In the Mix: Michael Nelson Eyes First Collaboration

The New York-based fair-trade designer has teamed with Selima Optique on a collection of handmade Italian sunglasses.

clock July 28, 2014Lauren McCarthy

Hearts on Fire's Beloved Soli ring.


Chow Tai Fook Plots Expansion for Hearts on Fire

The Chinese giant bought the Boston-based diamond specialist for $150 million last month.

clock July 28, 2014Kate Whitehead

A Bao Bao Issey Miyake tote.


In the Mix: Bao Bao Issey Miyake

Bao Bao Issey Miyake is among the many innovative brands to come out of one of Japan’s most well-known fashion houses.

clock July 28, 2014Kelly Wetherille

Bulgari’s gold and diamond bracelet.


In the Mix: Stats & Facts

Gold consumption in China rose 32 percent to a record 1,065.8 metric tons last year.

clock July 28, 2014WWD Staff

Pastiche earrings.


Neiman Marcus Links With Jewelry Designer Maria Canale

The designer is hosting “luxe” dinners at Neiman’s stores and breaking bread with top customers.

clock July 28, 2014David Moin

Oliver Goldsmith


Vision Quest: Eyewear Focuses on the Future

Sunglasses have joined the ranks of must-have accessories, and makers are capitalizing on demand by offering more styles, brands and features than ever.

clock July 28, 2014Lauren McCarthy and Alessandra Turra

Burberry’s metal, acetate and leather sunglasses in a chalky taupe, worn with Pamela Love’s onyx and 14-karat rose-gold plated earrings and Nonoo’s cotton shirt.


Eyewear Trend: Neutral Zone

This season’s sunglasses look fresh in muted shades of beige, taupe and blush.

clock July 28, 2014Roxanne Robinson

A "look-alike" bag styled like Prada.


The Changing Chinese Aesthetic

A new, subtler form of imitation products is emerging from the country’s factories.

clock July 28, 2014Casey Hall



Hong Kong: Indie City

The jewelry-obsessed island is spawning a slew of independent jewelers.

clock July 28, 2014Bambina Wise

Cara Delevingne ad Topshop WWD 2014 Memo Pad


Topshop Looks Toward Global Expansion

The fall ad campaign featuring Cara Delevingne is just the beginning of what could well be a pivotal year for the brand.

clock July 28, 2014Samantha Conti

Derek Lam and Jan-Hendrik Schlottmann

Designer and Luxury

Derek Lam’s Retail Ambitions

The first store for the Derek Lam 10 Crosby line will open in November, followed by e-commerce.

clock July 28, 2014Jessica Iredale

A rendering of the 42,000-square-foot area in Harrods that will house 17 shoe boutiques.


Harrods Builds Footwear Destination

The retailer will unveil its largest project to date, a 42,000-square-foot space designed by David Collins Studio with the feel of a sumptuous hotel suite.

clock July 28, 2014Samantha Conti

A cheeky image from Gilly Hicks.

Marketing and Promotion

Fashion Advertising: Controversy — Where Has It Gone?

After shifts from the shocking and suggestive to the socially conscious and aspirational, the fashion industry has entered a new state of advertising: tame.

clock July 28, 2014Lisa Lockwood and Cynthia Martens and Lauren McCarthy

A rendering of the Fendi Château Residences condominium building.

Real Estate

Fendi to Build Miami Condos

Marking its first branded real estate project globally, the brand is partnering with Château Group to develop a 12-story waterfront condo.

clock July 28, 2014Marc Karimzadeh


Hudson’s Bay Co. Technology Grabs Shoppers

Several Hudson’s Bay and Lord & Taylor stores have deployed a new mobile shopping experience via the Swirl in-store beacon marketing platform.

clock July 28, 2014David Moin

Dani Beckerman with custom jars created for Milly's East Hampton store.


Sweet Treats: Jars by Dani Founder Dani Beckerman Talks Dessert

Since launching last year, the Instagram-friendly treats have spurred demand from the fashion industry.

clock July 28, 2014Rosemary Feitelberg

An ad from Chloé's fall campaign, shot by Inez van Lamsweerde and Vinoodh Matadin.


Chloé Teases Fall Ad Campaign With Video

Rather than just break its campaign in the September books per tradition, the brand is rolling it out movie-style.

clock July 28, 2014Jessica Iredale

Prince William's exercise book, 1987.

Fashion Scoops

Buckingham Palace Exhibition Spotlights Royal Children

This summer, the alace is holding an exhibition showcasing toys, gifts and outfits of nine generations spanning more than 250 years.

clock July 28, 2014Lorelei Marfil

Joya candles, diffusers, soaps and perfume.


Lord & Taylor’s Liz Rodbell Previews Birdcage Merchandise

The shop concept is scheduled to make its debut inside the retailer’s Fifth Avenue flagship on Oct. 2.

clock July 25, 2014David Moin


Today's Must Read


Can a PC Laptop Be Fashionable?

clock September 18, 2020Adriana Lee

Social Studies