Former Widen + Kennedy executive will oversee creative for all Fast Retailing brands.
Firm to sell 7.95 million shares, cease to own majority.
Retailers are working so hard to get their technology right, because they’re following shoppers as they go online.
The senior vice president of product offered a portrait of Lucy, a composite Millennial consumer, who is both very digital and on-the-go.
Brands must gear up to communicate with the impending Generation Z — that is, those born in 1995 or later — in a shorter and increasingly multimedia way.
Andrea Marron, the company’s vice president of digital, discusses the brand’s success working with Covet Fashion, a mobile gaming app under the Crowdstar brand.
Most readers use mobile to get to the Refinery29 site, and many “never go to the desktop,” said Jake McGraw, director of technical operations.
The new Web platform, launched in March, had brought the brand closer to its objective of securing a seamlessly integrated omnichannel shopping experience.
Drapiza detailed how the company’s strategic marketing team implements experiments designed to drive new business.
The show, called “Georgian Fashion Remix,” will feature a clutch of designs from his archive that draw on an 18th-century aesthetic.
Rent the Runway cofounder Jennifer Fleiss and Kate Spade’s Amy McManus participated in a roundtable discussion moderated by WWD’s Evan Clark.
The platform, which stands for “Want, Need, Love,” aims to be everyone’s personalized central network for the digital mall.
Since Kelly founded the “eco-chic” cosmetics company 15 years ago in her apartment, the rules of engagement have changed dramatically.
The accessories brand is committed to a centralized digital strategy across three main areas: e-commerce and analytics, social media and digital marketing.
DollarShaveClub.com started in 2012 and now owns 8.8 percent of the U.S. men’s cartridge market.
Personal. Adaptive. Valuable. Those are the three principles driving the future of retail, according to the marketing agency’s new white paper.
The hairstylist took to London’s Arts Club Monday night to host a dinner to fete last month’s publication of his new book with Rizzoli.
The winner of the competition will have the chance to do an induction session with executives from Diesel, which is part of OTB.
A year into her job as chief marketing officer, Murphy is thinking hard about how to build up a brand that leans toward the future.