Brands See Boost From Pinterest Ads

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Overview

  While advertising on the platform is still in its infancy versus competitive sites such as Facebook, Twitter and Instagram and companies need to figure out what works best for their organizations, Pinterest already has signed up some major fashion and retail brands in the year since it unveiled Rich Pins including Target, Gap, J. Crew and Nordstrom. The six-year-old platform is home to 50 billion pins that live on more than one billion boards, with two million people pinning product Rich Pins each day.   SEE LIST BELOW FOR ALL OF THIS ISSUE'S ARTICLES

From This Issue

Paula Schneider, CEO of American Apparel

Retail

American Apparel Taps Joseph Pickman

American Apparel has nabbed Joseph Pickman, a former Band of Outsiders designer, in a move that fills out the new executive team under chief executive officer Paula Schneider, as she seeks to stabilize the struggling company.

clock April 7, 2015Kari Hamanaka

Retail

Uniqlo’s U.S. Expansion Continues

Uniqlo is embarking on the next stage of its North American expansion with three new stores.

clock April 7, 2015Sharon Edelson

Eyewear

Oscar De la Renta Broadens Eyewear Contract

Oscar de la Renta has expanded its eyewear-licensing contract with Allure, a subsidiary of Marchon Eyewear Inc.

clock April 7, 2015Misty White Sidell

Erin Wasson, PacSun

Retail

Erin Wasson, PacSun Link Up

Erin Wasson is bringing her signature style to PacSun stores next month in a move the retailer hopes will introduce an elevated aesthetic to its core customer.

clock April 7, 2015Kari Hamanaka

An ad for the Theodora & Callum children’s line.

Markets

Theodora & Callum Adds Kids

Theodora & Callum founders Stefani Greenfield and Desiree Gruber always banked on launching children’s wear. Now they have with a girls’ collection.

clock April 7, 2015Rosemary Feitelberg

Intertextile

Textiles

Chinese Firms Tackle Challenges at Intertextile

China’s apparel, textile, yarn and knitting industries put up a united front last month as pressures take their toll.

clock April 6, 2015Casey Hall

Media

Publications Distance Themselves From Rolling Stone Writer Sabrina Rubin Erdely

Erdely penned the controversial investigative piece “A Rape on Campus” for Rolling Stones.

clock April 6, 2015Alexandra Steigrad

Fashion Scoops

DKNY Could Be Looking for a New Creative Director

Could DKNY be looking for a new creative director? Industry sources say a search is on for a person to head the design team at the label, which is owned by LVMH Moët Hennessy Louis Vuitton.

clock April 7, 2015Lisa Lockwood

Fashion Scoops

Ziggy Marley to Headline John Varvatos’ Stuart House Benefit

Ziggy Marley is planning to give Melrose Avenue a Jamaican flavor when he headlines John Varvatos’ annual Stuart House benefit on April 26 in Los Angeles.

clock April 7, 2015Jean E. Palmieri

Gold Conference

Fashion Scoops

Initiatives in Art and Culture Hosting Annual Gold Conference

The Initiatives in Art and Culture will hold its fifth annual Gold Conference on Thursday, with a two-day schedule of conversations, panels and presentations.

clock April 7, 2015Lauren McCarthy

Stuart Weitzman, INSTAGRAM

Marketing and Promotion

Stuart Weitzman to Roll Out Instagram Ad

Stuart Weitzman is ramping up its social media advertising efforts, launching Instagram-based ads for the first time on Wednesday.

clock April 7, 2015Rachel Strugatz

Young South Korean consumers are embracing normcore and no-logo trends.

Retail

South Korean Consumers Go No-Logo

Young Korean consumers are channeling athletic and clean-cut normcore-inspired looks.

clock April 7, 2015Crystal Tai

Marketing and Promotion

U.S. Leads in E-commerce Opportunity

A.T. Kearney’s biennial Global Retail E-commerce Index places the U.S. at the top of the list with an attractiveness rating of 79.3, topping the 77.8 score of second-place China.

clock April 7, 2015Arnold J. Karr

Eye-catching headwear along New York's Fifth Avenue.

Street Style

They Are Wearing: Easter Parade and Bonnet Festival in New York

This year's participants went all out with their imaginative millinery.

clock April 5, 2015WWD Staff

Dr. Fredric Brandt, Obit

Skin Care

Dermatologist Fredric Brandt Dies at 65

The beauty world reacts to the death of famed dermatologist Fredric Brandt.

clock April 5, 2015Julie Naughton

Lane Bryant, #ImNoAngel

Marketing and Promotion

Lane Bryant Launches #ImNoAngel Campaign

Lane Bryant officially launched its #ImNoAngel campaign Monday at the brand’s 34th Street flagship in Manhattan.

clock April 7, 2015David Moin

pinterest, target, marketing

Media

Rich Pins: Pinterest’s Marketing Play

While advertising on Pinterest is still in its infancy versus competitive sites such as Facebook, Twitter and Instagram, Pinterest already has signed up some major fashion and retail brands.

clock April 7, 2015Rachel Strugatz

Sophie Milrom x Innocent Ice Pops

Lifestyle

Sophie Milrom Talks EatPops

Ask Milrom what she thought she might be doing after law school and starting a business selling ice pops would not have been her answer.

clock April 7, 2015Ally Betker

Philipp Plein

Fashion Trends

Fall 2015 Trend: An Unexpected Twist

That old stand-by — the cable-knit sweater — received a youthful makeover for fall.

clock April 7, 2015WWD Staff

Fashion Scoops

Legion of Honor Recognizes Patricia Barbizet and Pierre Hardy

Her appointment came as part of France's national merit system's Easter
promotions.

clock April 6, 2015Jennifer Weil

Francesco Smalt, Obit

Mens Designer Luxury

Francesco Smalto Dies at 87

The Italian men's wear designer passed away on Sunday in Marrakech.

clock April 6, 2015Jennifer Weil

A look from Patagonia.

Textiles

Patagonia Invests in Beyond Surface Technologies

Patagonia is making a strategic investment in Beyond Surface Technologies, a Swiss chemical company, to improve the environmental impact of the textiles the brand uses to manufacture its performance apparel.

clock April 7, 2015Arthur Friedman

Essentialist

Today's Must Read

FILE - In this Monday, Nov. 5, 2018 file photo, a woman walks past the logo for Google at the China International Import Expo in Shanghai. Google says it's making progress on plans to revamp Chrome user tracking technology aimed at improving privacy even as it faces challenges from regulators and officials.  The company gave an update Monday, Jan. 25, 2021 on its work to remove from its Chrome browser so-called third-party cookies, which are used by a website's advertisers or partners and can be used to track user browsing habits across the internet.  (AP Photo/Ng Han Guan, File)

Business

What Happens When The Web's Cookies Crumble

clock March 5, 2021Adriana Lee

Social Studies

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