Improvements in shipping, transportation and package-handling will help brands deliver instant fashion.
Christopher Bailey believes that see-now-buy-now is fashion’s future and he’s making sure Burberry is ready. How do you prepare a multibillion-dollar brand for the next big thing?
The heads of the fashion industry’s leading associations weigh in on the impact of see-now-buy-now fashion. Do they believe it’s the way of the future or just a flash in the pan?
An increasing consumer desire for immediacy is expected to keep the pressure on designers to deliver quickly.
If see-now-buy-now means more power for the consumer, there is one group that stands to lose from an instant runway-to-store presentation: fast-fashion retailers.
Bluebell Group is more confident than ever about the Asian consumer as it further expands into new markets.