Instant Fashion: Did It Work? Will It Last?

Improvements in shipping, transportation and package-handling will help brands deliver instant fashion.

See-now-buy-now attached itself to everything from a handful of items to a capsule to a full-blown collection. But is it a good idea?

Christopher Bailey believes that see-now-buy-now is fashion’s future and he’s making sure Burberry is ready. How do you prepare a multibillion-dollar brand for the next big thing?

It may have been a rush for some, and a relative breeze for others, but the see-now-buy-now club this season nonetheless walked away having learned some valuable lessons. The biggest one? They definitely would do it again.

The heads of the fashion industry’s leading associations weigh in on the impact of see-now-buy-now fashion. Do they believe it’s the way of the future or just a flash in the pan?

Analysts believe the instant fashion trend brings positive pressure to the fashion world.

It’s hard to overstate the impact of social media and the rise of bloggers on the instant fashion phenomenon.

It isn’t often that new revenue opportunities arise in the world of fashion magazines, but the direct-to-store runway movement could be just that if it gets off the ground.

For as long as anyone can remember, Donna Karan has been outspoken about the flaws of the fashion industry.

An increasing consumer desire for immediacy is expected to keep the pressure on designers to deliver quickly.

Designers who want to play the instant fashion game have to negotiate a supply chain that starts with fabric and fiber choices that address weight and comfort.

If see-now-buy-now means more power for the consumer, there is one group that stands to lose from an instant runway-to-store presentation: fast-fashion retailers.

As designers begin to offer instant gratification instead of six months of anticipation, the big question is: How well will they deliver to customers?