@GiambattistaValli spoke to WWD about why he's trying to stay positive through the coronavirus crisis.
"Beyond the negative and profoundly tragic aspect of events, I’m finding personal pleasure in this isolation. This break, which gives you no alternative except to think about yourself, this moment of deep introspection, is deeply nourishing, especially since I’ve been submerged in a nonstop cycle of thought-action for the last few years."
"Once the confinement is over and we have regained our freedom, there’s bound to be a wave of enthusiasm. It’s like after the war: people will want to go out and have fun, once they are confident about health again," Valli added.
As for the future of fashion, Valli thinks change is inevitable. "We’re going to have to come up with different formats. I think collections won’t be huge — rather, there will be capsules, drops like packages, which move the story forward."
"That’s how I feel right now, but I might say the opposite tomorrow. It’s hard to be married to any concept right now. Other things will also evolve. In the same way that the customer today buys online, buyers will be able to buy online as well. We can develop visual tools that really convey the spirit of a collection, the clothes, the volumes and so forth. This will definitely be easier for houses that have a clear DNA. It makes it easy to understand for the end customer."
"Right now, it’s like the world is under anesthetic. It’s going to wake up, there’s no doubt about it. The question is how long it will take and that is the most disconcerting thing, because we don’t know. It’s impossible to plan anything right now. You can plan now for tomorrow morning, but tomorrow morning, the situation might be completely different again. It’s surreal in a way. It’s going to make people become much more creative in general. Why? Because you have to think outside the box to come up with solutions."
Tap the link in bio for the full interview.
Report: @jdiderich
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